Fund Company

InCred Asset Management

InCred Asset Management, established in 2020, is the fund management arm of the unicorn InCred Group. Founded by Bhupinder Singh, a former Deutsche Bank executive, the firm manages approximately ₹1,284 crore in its Asset Management (AMC) division as of January 2026. It provides a diverse range of investment solutions, including Portfolio Management Services (PMS) and Alternative Investment Funds (AIF), specializing in long-only equities, structured credit, and private equity. Its investment philosophy centers on a "Great, Good, and Bad" framework—buying high-quality businesses at fair valuations or good businesses at a discount while strictly avoiding "bad" companies. Key strategies include the InCred Healthcare Portfolio and Multi-Cap funds, led by seasoned professionals like CIO Aditya Khemka.